Viu is a leading streaming platform that offers a wide range of premium content across multiple languages and genres. The platform, which was launched in 2015 by PCCW Media, has quickly become one of the most popular streaming services in Asia, with a strong presence in countries like Hong Kong, Singapore, Malaysia, and the Philippines.
One of the key factors that sets Viu apart from other streaming platforms is its focus on Asian content. The platform boasts a wide variety of shows and movies from across the region, including popular dramas, comedies, and reality shows. Some of the most popular shows on the platform include “The Bridge,” a crime drama from Hong Kong, and “My Girlfriend is an Alien,” a romantic comedy from China.
Another major advantage of Viu is its commitment to localization. The platform offers a wide range of content in multiple languages, including Mandarin, Cantonese, Korean, and Thai, which allows it to cater to a diverse audience across the region. Furthermore, the platform has a vast library of regional content which is not available on other streaming platforms and it also has a dedicated section for Indian content which is a huge hit among Indian expats living in Asia.
In addition to its strong focus on content, Viu also stands out for its distribution strategy. The platform is available on a wide range of devices and platforms, including smartphones, tablets, smart TVs, and streaming devices, making it easily accessible to viewers across Asia. Furthermore, The platform has a free version and a premium version which allows users to access the entire library of content and also watch the latest episodes of their favorite shows as soon as they air.
The impact of Viu on the Asian entertainment industry has been significant. The platform has helped to change the way viewers consume content and has played a major role in the rise of streaming as a primary means of entertainment in the region. The platform has also helped to break down barriers and has opened up new opportunities for creators and performers in Asia.
In the future, it’s expected that the streaming industry in Asia will continue to grow at a rapid pace, and Viu will play a major role in shaping that growth. The platform has already established itself as a major player in the Asian entertainment landscape, and with its strong focus on Asian content and its commitment to localization, it is well-positioned to continue to drive innovation and change in the industry.
It’s clear that the future of entertainment in Asia is streaming and Viu is leading the way. With its diverse range of content and its commitment to localization, the platform is helping to shape the future of the Asian entertainment industry and is setting a new standard for streaming platforms in the region.
In conclusion, Viu is a streaming platform that offers a wide range of premium content across multiple languages and genres, and has quickly become one of the most popular streaming services in Asia. It has helped to change the way viewers consume content, has opened up new opportunities for creators and performers and has played a major role in the rise of streaming as a primary means of entertainment in the region. With its strong focus on Asian content and its commitment to localization, it is well-positioned to continue to drive innovation and change in the industry in the future.