Today’s marketing professional needs to be part storyteller, part analyst, and a whole lot of tech-savvy. The world of marketing has changed drastically in the last 20 years or so. What was thought to be a department on its own where product jingles were created and colorful ads put into place has now become an integral part of the company culture. Marketing professionals have a voice in the whole process and help create solutions for clients’ needs, collaborating and troubleshooting with the rest of the team.
What are the advantages of pursuing a career in marketing?
According to the US Bureau of Labor Statistics, careers in advertising, promotions, and marketing managers are anticipated to grow at an above-average rate of 10% from 2019-2029. The marketing field is booming and changing to stay in step with the world of technology and consumer needs.
Studying an online master’s in marketing at a provider such as Emerson College is a great first step into the industry and will present you with the opportunity to gain and develop key skills that will guide your future career. Many of these skills – such as creative thinking, using software and advanced technology, and business-to-business communication – will not only benefit your marketing career but are also transferable and will therefore remain useful if you change sectors.
What is modern marketing?
Modern marketing combines skills such as data analysis, the ability to tell a compelling story, technical know-how, and great creativity. The role of marketing professional becomes integrated with every department in a company rather than remaining a stand-alone area that churns out advertising copy. When you get your master’s degree in marketing you will learn the following:
- Brand storytelling – You will learn how to tell a story that will captivate the consumer and paint a picture. You will also learn how brand storytelling is much different in the digital age and how to use these differences to your advantage.
- Creating a digital campaign – Learn how to use all of the technology at your disposal to create a spellbinding campaign that takes into account other facets of marketing, such as analytics, consumer behavior, and brand storytelling. Learn complex software programs that are used in the field and get a leg up when applying for positions.
- Analytics – Use state-of-the-art software that is in use at most companies to measure performance, client profiles, and other areas of interest.
- Consumer behavior – Learn how to read the consumer and target your brand to help them find a solution rather than just throwing features at them.
Getting a master’s degree in marketing can help you expand your current career or open the doors to a new and exciting one. When you get your degree online, you can tailor the course load to your schedule, learn at your own pace and get certificates in specialized areas along the way. The future of marketing is you and what you bring to the table.