Can you imagine: You finally take the plunge and join a reliable email service (like Email Oversight). Your enthusiasm has you ready to begin your first campaign, so you upload your email list. There is an abrupt halt in your forward movement. The email addresses in your list have been flagged for verification.
Why is email verification hindering your email marketing efforts, and what is it exactly? Confirming your email addresses is a must for every email marketing campaign, and you’ll be glad you did it. Learn how to use an email verification service online.
There’s no need to panic if you aren’t entirely sold just now. In this article, we’ll explore the how and why of email verification to help you better understand this tool and discover how it may boost your marketing campaigns. Now, let’s get down to brass tacks.
Why do we need to verify our emails?
Verifying that each address on your email list corresponds to a functional inbox is known as email verification. What this means is ensuring the information you submit is going someplace.
Email addresses that can’t be delivered or are known to be malicious are removed from a list during the verification process. For instance, when a user submits a list to Email Oversight, our List Sampling Process goes into effect immediately. This procedure determines whether or not the list is valid by analyzing the percentage of bounced emails.
Reasons why it’s essential to confirm your email address.
Undeliverable messages might have severe effects if you send mass emails to an unconfirmed list. Email Oversight, like many other email companies, actively verifies your emails for security purposes, guarding you against threats such as:
Revocation of Access to an Account
There are thresholds for spam complaints, undelivered messages, and unsubscribes established by ISPs, spam monitors, and email security services. An excessive amount of all three is likely to result from emailing an outdated or poorly kept list.
Email providers must adhere to these limits. If you go above that limit, they may have to suspend your account to keep their deliverability and reputation high. Because of this, your email address can be blocked.
Verifying your email list is particularly useful in lowering the quantity of bounced emails. Your email’s deliverability (and hence its likelihood of being read) improves directly to the percentage of recipients who do not immediately delete it.
Poor Marketing Outcomes
If you want to give the impression that you’ve accomplished something by sending an email to a large number of people, but the majority of their addresses are invalid, you’ll be wasting your time. Sending an email is a strategy. Since establishing contact is the ultimate objective, an incorrect address will prevent it from happening.
Delivery rates might drop if any of your messages are marked as spam. Consequently, it’s possible that even the correct addresses won’t get your mail. And a high bounce rate might make it hard to see what’s working for the deliverable addresses in your list.
Misuse of Funds
Invalid email addresses are a constant drain on marketing budgets since email service providers charge per user’s list size.
The Effect of Verifying Email Addresses on Email Marketing Results
What happens if you keep sending emails to the wrong addresses has been covered previously. Let’s look at the other side of this argument and see the advantages of eliminating dead email addresses.
Maintains a Spotless Email List
Email addresses are only one example of the 37.5% of consumer data that becomes outdated yearly. Therefore, if your email list included 1,000 contacts at the start of the year, 375 of them would be invalid by the end of the year.
There’s nothing you can do to prevent the inevitable decay of data. This may be the result of job hopping. For example, in 2020, one out of every five workers willingly switched occupations. When a company’s email address becomes inactive, all messages sent to that address will be deleted.
Dampens The Impact of Bounces
An email address for a former employee who has since moved on to a new company is no longer valid. Not only does that address not exist, but all messages sent to it will be returned. A hard bounce is a term for this kind of situation.
Cleaning your email list might lower the number of hard bounces you get and lessen the likelihood that your Internet service provider will flag your IP address as spammy. Overall, this helps your sender’s reputation and reduces the likelihood that the system will include you in email blacklists.
To improve deliverability, you should use a filter to remove undeliverable email addresses from your list while keeping legitimate ones. If your email marketing has a greater deliverability rate, your efforts will be more successful. There will be a more significant potential for increased open and click-through rates if more of your emails reach your subscribers’ inboxes.