As a freelancer, LinkedIn will be more powerful in 2022 than it has ever been in the past. When 2020 came around, there were a lot of new freelancers, so LinkedIn saw a big rise in popularity.
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Facebook groups, job boards, and even Reddit were full of people pitching for work for pennies, so LinkedIn saw a big rise in popularity.Everybody who is interested in what you do on LinkedIn will go to this page. Whether you’ve commented on their post, sent them a connection request, or they’re looking for a freelancer, this is where they will find you.
To make a good first impression and get more clients from LinkedIn, I’m going to show you how to show off your best work today by using Linkedin automation software
Linkedin profile optimization
In the beginning: Your LinkedIn profile is like a “welcome” or “welcome message.”
In the same way, you need to make sure your profile is optimized so that people can scroll down far enough to see your work. Another good feature is linkedin turn off private mode , and browses other user profile for knowing them and make them aware about you.
- An ideal profile has:
- A banner that stands out.
- In order to have a nice profile picture, you need to be friendly
- A headline that is clear and to the point
- A short, well-formatted “About” section
- It’s been filled in with things like services that have been featured, skills that have been used, and interests (s)
- A well-rounded Experience section that includes results that can be measured
- Recommended and endorsed products (if possible)
How do you put your freelance work on your LinkedIn profile so that people can see it?
- What you say in your headline and banner should show who you are and what you can do for those people.
- Add PDF work samples to your job history.
- For more professional, make a company profile.
- Recommendations are a part of the process of giving you a good review.
- You can use the space on your About page to explain more about your value-add.
- Add CTAs to your Featured Section to make it more interesting.
- Writing and talking about what you know is a good way to show off your skills.
You do not need to write a lot of content on LinkedIn to get clients. You can go a long way if you start interesting conversations, show up on your dream clients’ feeds, and follow up with connection requests and DMs.
LinkedIn is a great place to post data about industry trends, interesting news, or just facts that back up an opinion. The point is to have something to say and use data to back it up make it automate by LinkedIn automation software
Story posts that show how your business works from the point of view of the people who work there. This is how a client did well, a personal thought, or a moment of learning.
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List posts that talk about something that should be talked about in your field. I like the ones that challenge what people think about your field, but they could also be positive lists.
But how does LinkedIn work for people who work on their own
There are a lot of people on LinkedIn who aren’t recruiters or people looking for work. When their bubbles burst in 2020, many people used it as a place to meet new people.
If you’re a freelancer, it’s the best place to keep an eye on your competition, participate in industry conversations (and learn), and improve your pitch, among other things. A few people might not like you, but there are still 700 million people you can reach out to and try again.
LinkedIn lets you try out new ideas new marketing strategies, and meet people in your field without having to be perfect. It’s a playground full of chances. You just have to enjoy yourself.
In that case, what if I’m not very good at freelancing
It’s true that you don’t have live links or case studies that you can show to potential clients. To get more clients, attach spec work that hasn’t been written for a client or your own website.
Different options for setting up a LinkedIn account
If you don’t want to use at least Sales Navigator, the premium isn’t worth it at all.
The following are the different types of profiles:
- You get 100 searches a month, unlimited comments and content, and Easy Apply when you apply to gigs. Also, you can use LinkedIn turn off private mode to increase your reach and visibility.
- There are two types of premium: Career and Business. It doesn’t matter which one you choose. In both, you get InMail credits, the ability to see who’s seen your profile, and access to LinkedIn Learning. Both LinkedIn and Career let you see how you compare to other people who have applied for the same job or how your business compares to others.
- Sales Navigator gives you a whole new way to find, track, and connect with leads. You get better search functions, recommended leads, and all of the other benefits of Premium Business when you sign up for the service.
- Recruiter Lite: This option is mostly for recruiters, but it’s good to know when you’re talking to people on LinkedIn about jobs. As a recruiter pays $99.95/month, they get the most InMail credits in their platform.
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