How much money goes into broadcasting live sports? Sports rights are big business, with broadcasters spending about 26 percent of their content budgets on them. In Europe, broadcasters and online players spend EUR10 billion ($11 billion) on sports rights last year. That’s almost double the amount spent in the last six years, which is a staggering increase. Let’s take a closer look at some of the major sports leagues’ revenues from their rights sales.
Ampere forecasts top U.S. sports leagues will generate an additional $4 billion per year in rights revenues by 2022
It’s no secret that sports are big business. Sports rights now represent more than a quarter of all content spending in the United States. The market has nearly doubled in the last six years from $20 billion to $38 billion. But the amount that’s being spent on sports rights is increasing remarkably fast. According to a recent study by Ampere, the top U.S. sports leagues will generate an additional $4 billion per year in rights revenues by 2022.
European broadcasters and online players spend EUR10 billion ($11 billion) on sports rights in 2018
Streaming subscription services like DAZN are set to account for over one-fifth of the total spend on live sports in Europe in 2018, according to Ampere Analysis, which studied almost one thousand rights deals in the region. The research firm predicts that by 2022, the amount spent on live sports through streaming subscription services will surpass one-fifth of the overall spend. According to Ampere, the two biggest spending streaming businesses will collectively spend EUR2.3 billion by 2022.
NBA paid $200 million to operate the “bubble” to finish the 2019-20 season
In Europe, television broadcasters spent more than EUR10 billion on sports rights in 2018 – about one-fifth of the total spend on content in the region. The amount is expected to increase as new rights cycles kick off for the NFL, MLB, and NBA. The market for sports rights in Europe will reach $4 billion by the end of the next six years, according to Ampere. However, the industry remains largely uncompetitive, with commercial broadcasters spending about 25 percent and public broadcasters only 10 percent of their budgets on sports.
Bundesliga’s domestic TV rights revenues grow at an astonishing pace
As the Bundesliga returns to competition in mid-May, its domestic TV rights revenue is proving to be an impressive record. The league’s current international deals bring in EUR 720 million a season and the domestic TV rights revenues have increased at a staggering rate. According to Sky Deutschland, which will 스포츠중계 every match live on Saturday, and DAZN, which will show 106 games live on Friday and Sunday, the Bundesliga’s domestic TV rights revenues are set to surpass EUR 2 billion annually.
NFL’s new $130 million deal with Amazon
It’s not the first time Amazon has partnered with the NFL. The two companies have partnered before, including a deal in 2011 that valued NFL games at $130 million. Amazon is now the league’s official machine learning and cloud provider, and its Next Gen Stats program provides real-time player data. This deal will undoubtedly boost the company’s advertising business, which is Amazon’s fastest-growing business segment.
NBA’s new $200 million deal with Time Warner Cable
The NBA has signed a deal with Time Warner Cable, the parent company of AOL. Under the deal, the cable company will pay AOL up to $200 million for a stake in a new network carrying 100 games each season. The new network may be a separate entity or a conversion of CNN/SI, which has around 20 million subscribers. In recent years, CNN/SI has augmented its full-time sports news coverage with games from the Wimbledon tournament, Women’s United Soccer Association games, and National Lacrosse League games.