Digital Marketing
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Local SEO: Why It’s Not Just an Option
Local search engine optimization (SEO) has become a buzzword for digital marketing companies seeking to assist companies in creating a…
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Looppa: A Connected Community Platform
Based in Buenos Aires, Looppa provides a set of social technologies that enable the creation of branded social communities built…
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The Operations and Marketing Connection
So far this chapter has covered two primary topics: The importance of understanding the mechanics of the Social Web and…
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Social Media and Customer Engagement
Given the visible impact of Web 2.0 in marketplaces around the globe—or more correctly, the marketplace of the globe—social technology…
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Social Business: The Logical Extension
Social business follows right on the heels of the wave of interest and activity around social media and its direct…
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Respond to Social Media Mentions
In Chapter 8, “Engagement on the Social Web,” and Chapter 9, “Social CRM,” I show how the basic principle of…
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Interactive versus Social: What’s the Difference?
A simple distinction between interactive and social was drawn by Gaurav Mishra, CEO, 2020 Social: “Interactive websites connect customers with…
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The Engagement Process and Social Business
Taken together, the combined acts of consumption, curation, creation, and collaboration carry participants in the conversations around your business from…
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The Social Graph People Want to Make Friends
Friending—the mutually acknowledged linking of profit les within or across defy need communities—is the cornerstone of collaborative social interaction. Just…
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The Social Web and Engagement
This next section provides a conceptual starting point in understanding how the critical activities of engagement and response are enabled…
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