Digital Marketing
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Looppa: A Connected Community Platform
Based in Buenos Aires, Looppa provides a set of social technologies that enable the creation of branded social communities built…
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The Operations and Marketing Connection
So far this chapter has covered two primary topics: The importance of understanding the mechanics of the Social Web and…
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Social Media and Customer Engagement
Given the visible impact of Web 2.0 in marketplaces around the globe—or more correctly, the marketplace of the globe—social technology…
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Social Business: The Logical Extension
Social business follows right on the heels of the wave of interest and activity around social media and its direct…
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Respond to Social Media Mentions
In Chapter 8, “Engagement on the Social Web,” and Chapter 9, “Social CRM,” I show how the basic principle of…
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The Engagement Process and Social Business
Taken together, the combined acts of consumption, curation, creation, and collaboration carry participants in the conversations around your business from…
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The Social Graph People Want to Make Friends
Friending—the mutually acknowledged linking of profit les within or across defy need communities—is the cornerstone of collaborative social interaction. Just…
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The Social Web and Engagement
This next section provides a conceptual starting point in understanding how the critical activities of engagement and response are enabled…
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The Social Feedback Cycle is important to understand because it forms the basis of social business
The Social Feedback Cycle is important to understand because it forms the basis of social business. What the social feedback…
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Interactive versus Social: What’s the Difference?
A simple distinction between interactive and social was drawn by Gaurav Mishra, CEO, 2020 Social: “Interactive websites connect customers with…
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