The number of beauty salons is always increasing. Therefore, every business owner needs an outstanding beauty logo and identity to help customers recognize the brand.
A simple search on Google or Yellow Pages will provide you with thousands of salons within your country. Also, you will realize that most of the beauty salons within your location offer the same services that your business offers. Therefore, you have to brand your salon to differentiate it from the competitors and reach your target audience.
Here are the best practices, tips, and inspiration you need to brand your beauty salon.
The Best Practices to Keep in Mind When Branding Your Beauty Salon
Keep the Target Audiences in Mind
The target audience refers to the group of people who need or want your beauty services or products. Keeping them in mind during the branding of your beauty business will help engage their interest, encourage customer loyalty, and send positive messages. Beauty products can influence how your customers feel and how other people perceive them. So, ensure that your brand speaks to their needs, wants, expectations, and emotions.
Differentiate Yourself from the Competitors
As we have already stated, many competitors in your location offer the same products and services that your beauty salon offers. This is the main reason you have to focus on differentiating yourself during the branding. While the competition may make you uneasy, the right messaging and positioning will help you stand out as unique and establish your position in the beauty industry.
Tell a Story
Most beauty salons evolve from passions, ideas, or missions. But what most individuals do not know is that how their beauty salons transition from a thought to reality is a great story worth telling during branding. If your goal was to create a beauty salon that would cater to all people, regardless of their age, you have to use a brand story to communicate that.
Beauty is tied to self-expression and therefore you have to focus on establishing an emotional connection with your target audiences during the branding process. Several studies have shown that emotions play a huge role in driving sales and customer retention. People will only become loyal to your brand if they feel connected to it. Your profits will increase if you can connect with the emotions of your customers.
For any industry, from fashion industry to wellness, to succeed, you will have to keep it consistent on all the marketing channels. Studies show that your target customers will only resonate with a brand if it is consistent.
Tips for Developing a Good Brand for Your Beauty Salon
Design a Beautiful Logo
The logo functions as the face of a brand and it should help you make a good impression. Ensure that your logo has all the elements of your brand such as the icon, color palette, layout, typography, and slogan. Choose colors that align with your beauty salon values, the best icon, and the fonts that can appeal to your target audiences.
Create Your Social Media Profiles
Most of your target customers are online today, which means that the creation of social media profiles for your beauty salon is a must. Social media platforms will help you showcase your services to a wider audience and help your target customers find you easily.
Create a Stunning Signage
The signage of your beauty salon will be the first interaction with the target customers. In other words, it is vital when it comes to introducing your beauty salon brand. So, create one that will stick in the minds of your target population and create a good impression.
Choose Your Color Scheme
Every business should have a color scheme that differentiates it from its key competitors. Colors will also represent the identity of your beauty salon, logo, as a brand and impress your target customers. A study that the University of Loyola conducted recently showed that color determines the recognition of a brand by around 80 percent.
Experiment with Lighting
Lighting is another important element of beauty salon branding. You can use it to create a mood or showcase your products. There might be no need of investing in expensive artificial lighting because natural light will work. You just need to be creative and come up with a color combination that is in line with other elements of your brand.
Use the Right Music
Give your clients an all-around experience that will remind them of your beauty salon and influence them to recommend you to their friends and relatives. Come up with a good music playlist and use it to set the tone of your business. Set the right volume because too loud music will drive your clients away while too low music will not work.
Where to Get Branding Inspiration
Google Image Search can be a good source of branding inspiration. Unfortunately, a single search will provide you with a wide range of images from questionable sources. So, the best thing to do is visit the curated websites made for the design community. Most of the sites offer projects from professional designers. Here are our top suggestions.
- Behance: Designers use this platform to discover and showcase their creative work. It comes with the Adobe Creative Cloud membership, meaning that you can publish your work and get inspiration if you already have the membership.
- Dribble: This invitation-only platform allows people to hire designers and showcase their design work. It offers various categories, such as illustration, website design, animation, print, mobile, typography, and product design. Its mission is to share inspiration and link designers to customers.
- Designspiration: This is a great source of photography and brand design inspiration. The site requires you to type in the word “branding” on its search bar and it will provide you with a feed of beauty salon branding inspiration. You can also use other terms such as “logo” and “brand identity.”
- Pinterest: This is another great source of inspiration for logo branding and design projects. However, you will have to wade through the mediocre work when using this platform. It allows people to create many boards and categorize them by industry, style, color, and medium.
- Instagram: While this platform is more focused on videos, it is a great source of branding inspiration for your beauty salon because most professional designers use it to showcase their work. All you have to do is to follow the leading designers.
A well-defined beauty salon brand can make the difference between failure and success. While salon branding requires adequate planning, hard work, and consistency, the number of customers and the number of generated customers is worth the effort. The above tips and best branding practices will help you start a branding and logo journey for your beauty salon.